5 Tips for Choosing the Right Domain Name
Your company’s domain is the first representation of your business. Below you will find 5 tips for choosing the right domain name for your business. If you are planning to launch your business website, make sure that you hire best website hosting services to promote your online business.
Step 1:Choose the Right Web Host
Web hosting is the most important factor responsible for your company’s recognition on worldwide network. Website hosting is one of the most innovative strategies which promote your online business by directing maximum traffic towards your website. Your chosen web host should have a 98% uptime and great customer service. I recommend Ipage. I’ve used them for years and their customer service is top notch. You can check out a more detailed web hosting review here.
#1 To start with web hosting first and the foremost thing that has to be considered is domain name. Now, the question comes what domain name is and what is its import?
Domain name is your online corporate identity that states and highlights your business presence on Internet and through this name business world around the globe will be recognizing you.
Every business prospect or transaction would be conducted and associated with this domain name. So, the most important step would be to register domain name once you have decided to promote your business on internet.
Step 2: Use Relevant Keywords
One of the best indicators of a domain’s effectiveness is whether it gives you a clue to the kind of content you can expect to find inside. Keywords are your best friend in this regard. For example, if you were in the wigs business, a bit of research would reveal that there is some real demand for wigs for children. A savvy businessperson would then consider buying a related domain, such as wigsforkids.com.
Despite the effectiveness of this strategy, there’s no rule that says that you must use related keywords in your domain. Plenty of large companies get away with creating brands and growing them despite their silly names. This is entirely possible, as long as you’re committed to expanding your reach over an extended period of time.
Finally, there’s another option which we’re quite fond of, which is using your name as a domain. This is a perfect choice for personal portfolio sites or About Me pages since it enables you to brand yourself, so to speak. The only downside is your name alone won’t provide any clues as to the content of your site, but that can be an acceptable compromise.
If you choose to go the keyword route, we recommend using Keyword Tools to research topics of interest for potential domain name ideas.
Step 3: Short and Sweet
Make sure that the domain name for your website should be short and simple that is it is easy to recall. This is the main customer appeal since easy to recall domain name will attract maximum traffic towards your website. Millions of domain names are sold on daily basis so make haste and register domain name for your business website as soon as possible.
You need to be aware of each and every term related to website hosting and domain name registration so that you may not leave behind any of the important thing behind and regret later as these mistakes can never be rectified.
Step 4: Is it Available?
#3 When you decide upon a particular domain name, check the availability of the domain name in order to avoid any kind of confusion and to have a distinct domain name for your website. Domain name is the business entity that will represent your business organization on worldwide network and if this will be confused with some other website, the online traffic will get distracted.
Domain name registration companies such as ICANN registrar have a unique database of domain names from where you can make choice of your website’s domain name. Before you complete the domain name registration make sure about the domain name transfer facilities.
It may happen that later in the future you would like to change your domain name registrar; you need to do domain name transfer on a new web server.
So, it is advisable that you make sure that the website hosting service provider provides you back-up facility and allows you convenient domain name transfer.
Domain name transfer is done only when it is initiated by the new domain name registrar so, what you have to do is to just simply go to its website or call up the new registrar to initiate the domain name transfer of your business website.
Some registrar websites have domain name transfer which allows automatic “domain transfer” for your website.
If, you are looking for proficient and economical website hosting service provider, you can log on to www.ipage.com where you will find valuable services of domain name registration, domain name transfer, and secure web server to launch your website.
Step 5: Look Into Alternative Top-Level Domains
By now, you should have a decent list of domain possibilities and are ready to be choosing the right domain name. However, the chances are that as far as suffixes go, you’re thinking about .com. We can’t blame you for that – after all, .com domains are highly desirable, but they’re far from the only domain name game in town anymore.
In fact, there are plenty of niches where different types of suffixes, also known as top-level domains (TLDs), are in vogue. Dot io is a hit in tech and startup circles. Meanwhile, local businesses should consider regional TLDs, such as .co.uk, which are more likely to be available than plain .com domains.
Some TLDs, on the other hand, have gotten a bad reputation. For example, .xyz domains are now being flagged as spam by some systems. As a rule of thumb, if a TLD is offered for free (as .xyz often is), chances are that spammers will ruin it for everyone sooner or later.
The process of looking for alternative TLDs is pretty simple. When you check the availability of your domain name candidates, most domain registrars will list alternative TLDs alongside regular suffixes and provide you with up-to-date pricing information.
Once you have your research done and know which domain you want to register, go to namecheap.com for the best deal.