The benefits of having an autoresponder are many. Saying that not having an autoresponder will hurt your affiliate campaign would be an understatement.
The truth of the matter is that without an autoresponder, your chances of success are slim and even if you do achieve some modicum of success, you will leaving a lot of money on the table… and no smart affiliate marketer wants that.
The Money is in the List
Besides a domain name and hosting, your autoresponder is the third most beneficial investment you could make. The money is in the list… but how do you even expect to build a list without an autoresponder?
You absolutely need one.
There are several extremely popular ones such as Aweber, GetResponse, MailChimp, InfusionSoft, etc. The name of the company is secondary. Each has unique features and which one you choose will depend on your preferences. What truly matters is that you MUST choose one.
Forget using free autoresponders. You could lose your list at any minute. Your list is an asset that you will build over time. The infoproducts that you purchase promising you riches are not assets. They are liabilities. Your LIST is an asset. You must know the difference.
Why You Need an Autoresponder
When it comes to affiliate marketing, you will be driving traffic to your squeeze page or landing page. In most cases, the visitor might not convert. With an optin form that ties up to an autoresponder, you will be able to stay in contact with the visitor should they choose to opt in.
At this stage you’re still a stranger… and like you were taught from young, don’t trust strangers. The autoresponder will allow you to have a sequence of messages that will be sent out to your list over time.
As the subscriber sees your name over and over again, and they read your content and helpful advice, you will build trust and in some cases, you may even become friends with your list members.
The next time you promote something to your list; they will trust you and be more ready to purchase what you’re offering. This is one of the benefits to having an autoresponder.
As an affiliate marketer, you should give serious consideration to building your list. Not tomorrow or the day after, but now.
Don’t Worry about Technical Details
Many beginners worry about the technical details of setting up a campaign and creating forms, etc. Most of this can be easily outsourced at very inexpensive prices. There are people on Fiverr who will build a squeeze page for you that is integrated with your autoresponder campaign.
You cannot outsource nor do anything if you don’t have an autoresponder. It’s true that initially, the autoresponder will be an ongoing cost. Your list will be small and the profits may not cover the cost of running the autoresponder. However, you must think long term.
Over time, your list will grow exponentially. As the numbers swell, you will definitely be able to make enough sales to cover the cost of an autoresponder. This is perhaps the best benefits to having an autoresponder!
Choose a Good Lead Magnet
It goes without saying that in order for people to join your list, you’ll need an enticing free offer, or lead magnet, to hook them and reel them in. Once they sign up, your autoresponder will automatically deliver the free gift. As the days pass, the autoresponder will automatically send out the emails that you have uploaded in the sequence.
It’s as if you are staying in constant contact with your list even though it’s all being done on autopilot. Isn’t that just beautiful?
If you have emails that promote products in your sequence, over time, you will notice that you’re making sales daily. This is what is known as passive income. You are reaping the rewards from effort expended only once.
The only way you can achieve this is with an autoresponder. Research all the leading autoresponder companies and see which one fits in with your needs. Some offer the first month free or a $1 first month trial just to help you out. It doesn’t get any better. Get an autoresponder. Your success in this business depends on it.