Mobile marketing is a type of marketing that is done throughout the world. It incorporates the use of the mobile phone to provide information, advertisements and other types of promotion.
There is tremendous value in mobile marketing because of its unique ability to get right to the customer at the right time. Promoting to potential customers this way, mobile marketing allows individuals to get just what they want when they need it. And, it allows businesses to reach their customers right on target.
Marketing is marketing no matter how you slice it. It is about finding the ways to reach consumers at the right time. It is a valuable tool that allows others to know who the company is, what they have to offer and why they should be taken advantage of. In the mobile industry, this is all very important.
Why Mobile Marketing Works so Well
The mobile phone has become something that people just do not leave their homes without. It is a tool that connects them with their friends and family, their boss, and even their favorite retailers.
It allows them to correspond in emails and text messages and it allows them to stay connected to the rest of the world. In short, the mobile phone is something that everyone must have.
The combination of the mobile phone and marketing techniques can lead to increased sales and promotion. It works so well because of just what it is.
It is a tool for consumers to stay in touch with just what they need and for businesses to provide for that need. Mobile marketing works well because it allows for the right action at the right time, period. This creates an insane ROI if done correctly, so you profit well over time.
There is no limit to what this type of marketing can promote or in what format. But, it is essential that those who plan to take advantage of these dollars to do so in a timely fashion before others get the jump start.
My Marketing Budget Is Small. How Can I Make The Most Of It?
For example, it may not make sense or be necessary to market consistently all year long. Are their times when your particular industry is slow and customers are not likely to purchase? Conversely, are their times during the year when customers are more likely to be in the market for your product or service?
Schedule your marketing activities to take advantage of these peak times and to avoid what I call the “valleys” (when no one is in the market for what you are selling). Aim to persuade as many people as possible to buy from you when they are in the buying mood.
Ever notice how health clubs market heavily in January and in the spring? They know people are more likely to be focused on getting in shape at the beginning of a new year, and before summer and swimsuit season arrive.
So they spend more marketing dollars and focus their promotional efforts during these times of year and they maintain a lower profile the rest of the year.
Ask yourself these questions: What “seasonality” exists in my business? How can I schedule my marketing to take advantage?